Case: Agro Initiative

The Agro Initiative, an agribusiness company, certified itself as a B Corp during our Activation Consulting. We worked on identifying and highlighting activities that already had a positive impact and suggesting small adjustments to broaden them. In addition to the support during the certification process, communication aspects were worked out so that the different AI stakeholders (investors, customers, employees) were engaged with the business cause. Entrepreneurs were able to connect their business perspectives with the environmental cause and their personal values more clearly.

Testimonials

“The Atuação played a fundamental role in a moment of transformation of the Agro Initiative. An external look at our processes, and highly based on the evaluation of good practices, made us see several potentials not then explored by the company and, above all, to have a better evaluation of our needs. Throughout the Atuação process we feel more comfortable and confident in implementing the necessary changes, having in the end of the process a company with clearer principles and a stronger and more aligned team.”

– Marcelo Trapé

“The Agribusiness Initiative is a company founded in 2012 and started its activities as an investment boutique focused on agrobusiness asset management. Since 2014 we have started a forestry project in the state of Mato Grosso do Sul – Brazil and it was the first company to work with forestry investments aimed at individuals. Our story connects with the Atuação’s history (especially Renata Brunetti’s) since the beginning of the project. Precisely for its provocations, since it has always seen positive aspects in the way we look at everyone involved in the project, environmental preservation issues and community care. Given the vulnerability situation where the project is geographically located, we connect with companies, professionals and a whole chain that thinks and acts in a convergent way. Through mentoring and systemic support from Atuação, by the end of the year we will be certified B Corp, joining the hall of companies aiming balance the business and its purpose, in long-term visions, seeking perpetuity, so that this balance echoes among all agents and turns business more inclusive and sustainable. The Atuação, with its own methodology built and developed through all the knowledge and experience gained by Renata Brunetti in the last 20 years, has made the process of alignment between personal and business purposes extremely enriching. I am convinced that this methodology and the persuasion of Atuação – assuring us that the way we always lead our business should be more visible, attracting new agents, giving it greater scope, aiming at its perpetuity with the objective of continuing to positively impact agricultural frontier regions – was a benchmark in the history of our company. Hopefully Atuação persists in its purpose and remains a vector of positive change. The world thanks you.”

– Leonardo Bonetti