We believe it is possible to make better choices by producing, investing and consuming.
With the work we do in Change for Good – a conscious consumer platform – we aim at guiding people, companies and organizations to achieve goals and solve challenges in the construction of a sustainable and socially balanced world. Learn more about our history.
Mission
Aware society on how to have a leading role in building a sustainable and a better social balanced world.
Vision
Be part of a society committed to producing and sharing social balance and sustainability.
Values
Collaboration • Responsibility • Commitment • Empathy • Respect • Ethics • Transparency
B Corp
In 2018, Atuação no Mundo was granted by the certification of B Corporation. B Corp System brings together companies that redefine the meaning of success, seeking not only to be the best in the world but also the best for the world. Data from 2018 show that the world already has more than 2,700 B Corps from over 70 countries. Only in Brazil holds 126 B Corps. For Renata to be part of the B Corp network, above any appraisal, is a stimulus needed to continue the alignment of their personal values and purposes to their business and the opportunity to bring more and more people, companies and organizations to this network.
History
The Atuação, founded in 1996, states the beginning of my career in the social field, when I left the daily routine of interior designer and architect to work as a fundraising consultant for social organizations, both voluntarily and professionally. Brazil at that time was taking the first steps towards a more effective participation of society in social issues. Little was said about the involvement of companies with social organizations. Little was known about professionalized management in NGOs, organized volunteering, and donation culture. It was in order to meet this demand that I focused the work of Atuação, in its first 20 years, on strengthening social and environmental initiatives in fundraising through consultancies, courses and lectures. At the end of 2016, I decided to focus my activities on mobilization and communication on social transformation.
PERSONAL ACHIEVEMENTS
1996 – EAESP/FG I worked for a year and a half as a volunteer in the Institutional Development Office. It was the best way to know and learn a new profession.
2000 – GRAACC I started as a consultant and then I was hired to create the Institutional Fundraising Department, with the intention of systematizing processes and expanding the funding fronts, which until then depended exclusively on volunteers.
2010 – FGV-SP NOVOS MODELOS DE NEGÓCIOS It was a course on entrepreneurship and sustainability that I designed with Fabiana Dias and offered as a complementary activity to the 3 schools of FGV-SP (Administration, Economics and Law) with Ashoka, Artemisia and Azzi Institute as partners.
2012 – 4ETAPAS It was an online fundraising course for social organizations that I developed in partnership with Célia Cruz and we still make it available for free on the internet.
CONSULTING
2004 – OBRA DO BERÇO It was a consulting process that I conducted in partnership with Pedro Adam to develop an Institutional Fundraising Plan.
2004 – APAE-SP It was a consulting process that I conducted in partnership with Pedro Adam to develop a Fundraising Plan.
2007 – HOSPITAL SÍRIO LIBANÊS During almost 2 years of consulting I developed and implemented in partnership with Fabiana Dias, Tamara Czeresnia and Nora Chapchap a Financial Sustainability Plan for the Hospital’s philanthropy area.
2007 – PROJETO QUIXOTE Funded by a supporter I developed in partnership with Fabiana Dias, Tamara Czeresnia and Nora Chapchap a fundraising and financial sustainability plan.
2007 – SANTA FÉ I developed in partnership with Fabiana Dias, Tamara Czeresnia and Nora Chapchap a financial sustainability program and followed the process of hiring a professional in fundraising area.
2007 – FUNDAÇÃO JULITA In partnership with Fabiana Dias, Tamara Czeresnia and Nora Chapchap, I developed a Sustainability Plan.
2018 – INICIATIVA AGRO In partnership with Ana Carolina Machado, she published a support and monitoring work for the B certification process for the Agribusiness Initiative.
FUNDRAISING
2012 – CAPTAMOS It is an online platform for fundraising and knowledge exchange to strengthen civil society organizations that Célia Cruz and I idealized and after joining a group led by the Arapyau Institute, we donated to ABCR (Brazilian Fundraising Association).
2014 – 4CHANGE LAB These were workshops developed by me and Mônica Barroso focused on experimentation, innovation and collaboration to build solutions for social, environmental and financial challenges.
MOBILIZATION
2016-2017 – ATUAÇÃO NO MUNDO Mobilization project for social transformation, born of an opportunity that João Borges offered me. At the time I invited Marina Fay and Renata Luz to help me in the design and implementation of the pilot. At first, 12 mini videos were produced and aired on RBTV. Following were produced inspirational “video pills” with the support of Juliana Borgez, Marcelo Gavini Freitas, Nelma Zero, Nathalia Petrovich and Ana Carolina Machado and a TV show about Recycling and Conscious Consumption, also aired on RBTV, with support from Nelma Zero, Juliana Borgez, Kleyson Barbosa, Fernanda Cardoso and Mariana Hein.
2018 – ATUAÇÃO CC Social Change pilot project designed for my company by Nelma Zero and Kleyson Barbosa with the support of Alberto Lins, Otavio Augusto Oliveira, Lucila Longo, Tânia Carlos and Ana Carolina Machado. Communication materials were produced in order to broaden the scope of topics related to sustainability and social balance.
2019 – RECICLA PINHEIROS Campaign that generated the project My Neighborhood Recicla, designed for my company by Nelma Zero and Kleyson Barbosa with the support of Alberto Lins, Otavio Augusto Oliveira, Lucila Longo, Tânia Carlos. For the Campaign, which had partners with Tricycles and Coletivo Pinheiros, communication materials were produced for the mobilization of the Pinheiros dwellers.
2019 – CHANGE FOR GOOD / @changefor.good Change for Good curates brands and products and produces content focused on sustainability and social balance to strengthen our capacity to transform the world. Change for Good relais on the collaboration and work of Renata Calmon Figueiredo, Renata Brunetti and Juliana Rosa.
2020 – PODCAST 2030 In 2030 podcast we talk to experts who are already changing the world, where they tell us their stories and give us tips on how we can be part of this change!
2022 – RETHINK YOUR CHOICES: your lifestyle, consumption, and work habits shape the world – a book written by Renata Brunetti with the aim of inspiring more and more people to become agents of the change we want to see in the world. As the author acknowledges the B Corps movement as a well-structured path for any company looking to improve its relationship with the environment and society, she is donating 100% of the profit from the sales of both print and digital copies of the book to the B Movement. For those who are not familiar, the B Movement is a global community of leaders who use their businesses to address the social and environmental challenges that surround us.